SUMMARY
  • In a recent livestream, Logan Paul, MrBeast, and KSI announced their joint venture, Lunchly.
  • This brand is mainly for school-going kids, but fans didn't accept this packed lunch venture by these three renowned personalities.
  • While the situation was already critical, the co-founder of Valve arrived with his remarks, which boosted it further.

Three popular YouTubers collaborated recently to give their audience something unexpected. Well, the fact is, it is not a video collaboration but a business venture that this trio has launched to capture the market of healthy tiffins for kids. Specifically, they are ready to challenge the food and snack brand Lunchables.

The food and snack market in the US is already congested with so many popular brands running for years. While survival is tough, this renowned YouTuber trio has already started attracting criticism from big names in the gaming world for this business venture.

Three Strong YouTube Forces Joined Hands to Compete in the US Snacks Market

logan paul launchly
Logan Paul collaborated with two other renowned YouTube personalities to start a business venture.

Logan Paul (23 million subscribers), KSI (24 million subscribers), and MrBeast (316 million subscribers) are the three most popular names in the YouTube world. While their videos have brought them fame and this massive audience count, these three are not ready to restrict themselves to making videos only. 

They have joined hands and launched a grab-and-go food venture named Lunchly. The announcement of Lunchly was made through a live stream where three of them came together and stated about the brand they are launching and about the target consumers. 

Lunchly is targeting school-going kids, as the lunch box will come with Fiesta Nachos, The Pizza, and Turkey Stack ‘Ems, along with Feastables chocolate bar and Prime energy drink. The advantage Lunchly is getting here is that the Feastables brand is owned by MrBeast and the Prime energy drink brand is owned by Logan Paul and KSI.

While this brand has aimed to capture the US market first, it will eventually come to the UK toward the end of the year, as the founders confirmed. In his statement, MrBeast expressed that their goal is to “disrupt the lunch market for kids with healthier, better-tasting options.

Well, the journey started with loads of rough comments, and even gigantic names from the gaming community joined the list.

Gabe Newell Appeared With His Remarks on Lunchly

steam valve
Among the attacks and counterattacks regarding Lunchly, Valve’s co-founder suddenly included his name.

As soon as the announcement of Lunchly came, things took a turn, as a group of fans reacted differently to YouTubers joining hands for business and not for content. Reacting to this, a lot of fans commented that everything they are doing is for money and not for the benefit of their audience. 

They even attacked the business strategy of aiming at children, saying that they can’t judge the quality, but they will trust the faces who are selling it. 

In reply, Logan Paul posted his points to defend their side. While this argument has already heated the situation, the co-founder of Valve appeared with his remarks on Lunchly. 

As the co-founder of Valve, Gabe Newell is a big name in the world of PC games, and he reposted Logan Paul’s post and mentioned that he has become a joke with this business venture. 

The constant growth of PC gaming is mostly boosted because Steam is getting loads of successful titles.

Even some console exclusives are about to make their way to Steam

Newell generally never really interferes in disputes, but his involvement has surprised gamers and will probably increase the issue further.