“The Ubisoft situation has gotten far worse”: The Future of Assassin’s Creed Could Be in Trouble Thanks to Stock Drops After Years of Underperforming Games
Assassin's Creed may be a tale left unfinished if Ubisoft's current woes are not satisfactorily addressed in the near future.
- Recent setbacks over several big releases have placed Ubisoft in a difficult position.
- The company faces backlash both internal and external over low sales and underperforming titles like XDefiant.
- Many players believe that only major changes can bring the company back to the glory it enjoyed when Assassin's Creed was at its peak.
It’s a trying time for Ubisoft and the Assassin’s Creed franchise, with the studio facing a lot of backlash on commercial and professional fronts in the wake of Star Wars Outlaws’ less than stellar debut. With many of the studio’s biggest releases failing to meet the high expectations of its players, it may very well be that the franchise that has been a major part of modern gaming since 2007 might come to a bitter conclusion.
While Ubisoft is certainly capable of turning its fortunes around, having been the studio behind some of modern gaming’s most memorable experiences, its current trajectory and the issues that came with it might make a comeback quite the challenge.
Ubisoft’s Current Dilemma Is One That It Must Take Seriously
While it must be acknowledged that the gaming industry today is a highly competitive space with many developers vying for the attention of a wide range of potential audiences, Ubisoft’s current predicament has been a long time coming with a string of bad decisions being the root cause of a drop in the company’s stocks and a loss of confidence in its leadership.
The situation is quite dicey, with reports of some of the company’s investors being unhappy with the way things are being done, a reasonable sentiment considering how XDefiant’s many problems continue to be a thorn in the studio’s side.
Could Assassin’s Creed Be Making Its Exit?
A recent letter from one of Ubisoft’s investors to the company’s management showcases just how bad things are at the studio that once stood tall at the forefront of innovation and creative splendor in modern gaming.
While Assassin’s Creed has been a largely successful franchise for the company, gaining critical and commercial acclaim on a majority of its titles, many recurring player issues and a few tone-deaf makeovers of its core mechanics had fans exasperated with Ubisoft until it managed a measure of course correction with Assassin’s Creed Mirage.
With Shadows being next on the franchise’s horizon, its fans would certainly be dismayed at the news shared in the post below.
Responses to the post point to a major issue that many players have often brought up about Ubisoft – a need to satisfy specific agendas rather than naturally integrate them into an experience.
Another player chose to warn a few other major developers about the pitfalls of Ubisoft’s management strategy, exhorting them to do things differently in order to save their own studios.
That warning was echoed in the opinion of another player, who believes that Ubisoft needs to prioritize its players in any new attempts to salvage its reputation and return to its winning ways.
Ubisoft could certainly take a lesson from its many Assassins over the years and bounce back stronger than before with resilience and tenacity, keeping the franchise alive with style while it brings back substance to its future titles.
