Dragon Ball: Sparking Zero’s Marketing Team Keeps Winning With New Nostalgic Trailer
Most Dragon Ball fans were already sold on Sparking Zero, but the latest footage has sealed the deal.
- The trailer rollout for Sparking Zero has been nothing sort of spectacular, continuously impressing the franchise's fanbase.
- Shortly after revealing the entire roster for the upcoming game, Bandai Namco Entertainment has shared a nostalgic throwback.
- Veteran Dragon Ball fans who used to watch the series on Toonami are even more excited for the next Budokai Tenkaichi.
Although Dragon Ball was already quite popular in Japan when it started airing on Fuji TV all the way back in the 80s, it did not really garner an international following for more than a decade, but thanks to FUNimation Entertainment, as soon as the series made its way to the United States, it became absolutely unstoppable.
Veteran fans probably remember a wonderful time at the beginning of the 21st century, when Cartoon Network dedicated a slot to the anime in its Toonami block from 2001 onwards, skyrocketing its popularity on a global scale as a result. As Sparking Zero is all set to be just the right mix of old and modern, the marketing team at Bandai Namco Entertainment has been crushing it so far with its trailer reveals, and with its latest throwback, it has managed to impress the fanbase even further.
Sparking Zero Continues to Pay Homage to the Golden Era of Dragon Ball
Just one day after confirming the massive secret that was already revealed prior to the official announcement, the Sparking Zero marketing team kept the momentum going by sharing yet another piece of footage, paying homage to the golden era of Dragon Ball in the process a little more directly this time.
Calling the new trailer “The Moment,” Bandai Namco Entertainment has utilized the power of nostalgia for the franchise’s international fanbase, including going the extra mile and ensuring that the video’s thumbnail resembles something straight out of the old-school world of VHS.
As soon as the footage begins, the accompanying background music has the ability to transport OG Dragon Ball fans a couple of decades back, sounding spectacularly similar to how the series was advertised on Cartoon Network / Adult Swim’s Toonami in the early 2000s.
“The time is now,” says a familiar voice that is instantly reminiscent of Toonami’s marketing approach, as Bandai Namco seems to be aware of exactly who its target audience is, making long-term fans even more excited to get their hands on the upcoming title.
The Toonami Throwback Is Naturally a Hit Among the Veteran Fanbase
Proving to be quite an effective method to increase the already high levels of hype that have been surrounding the game since it was revealed last year, the Toonami throwback has naturally been a hit among the veteran Dragon Ball fanbase.
With still a few more weeks to go before Sparking Zero finally hits the shelves, the fans looking forward to the next Budokai Tenkaichi installment keep rewatching the recently shared trailer to fill the void left by the series more than a decade ago.
In fact, even fans of other anime who have absolutely no interest in Dragon Ball are awestruck by the level of detail and dedication being showcased by Spike Chunsoft and Bandai Namco Entertainment, hoping that other franchises also take note with their respective titles in the future.
This is not the first time that Sparking Zero has shown great respect for the old-school Dragon Ball era and the tradition will likely continue leading up to the game’s launch on October 11, constantly putting joy back into the Budokai Tenkaichi player base.
